How to Build a Motorsport Sponsorship Resume

    6 min read

    A sponsorship resume, often called a racing resume or sponsorship proposal, is the document a sponsor reads to decide whether to talk to you. It should be short, visual and focused on what the sponsor gets.

    Keep it short

    Aim for one to two pages for the resume, with a separate deck for detailed packages. Decision makers skim, so lead with the most important information.

    Recommended structure

    • Header: name, discipline, class, team, photo and contact details
    • Short bio: two or three sentences about who you are and your goals
    • Racing history: championships, key results and progression by season
    • Upcoming season: calendar, locations and championship exposure
    • Audience: social platforms, follower counts, engagement and demographics
    • Sponsor benefits: logo placements, content, hospitality and activations
    • Packages: clear levels with what is included
    • Current and past partners, if any

    Use visuals

    Include a high-quality action photo and a mock-up showing where a sponsor logo would appear on your car, kart or bike. Seeing their brand on your machine makes the offer concrete.

    Common mistakes

    • Listing only what you need instead of what the sponsor gets
    • Outdated results or broken social links
    • Sending the same generic document to every company
    • No clear next step or contact information

    Turn your resume into a live profile

    Instead of attaching a PDF that goes out of date, share a SeekFluks profile link. It keeps your results, audience and sponsorship projects current, and sponsors can discover you directly.

    Get discovered by sponsors

    Build your racing profile on SeekFluks and share it with one link.

    Create your profile

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